G2 Esports Expands Partnership with Nicecactus to Continue Its Support of Aspiring Content Creators and Gamers

BERLIN, Germany, March 19, 2020 — G2 Esports (G2), the leading entertainment organization in esports, and nicecactus.gg, a competitive gaming platform dedicated to finding and raising the next generation of esports athletes, announced today the expansion of their partnership, focused on providing fans and amateur esports players with vital resources to improve their performance and activations that bring fans even closer to their favorite players.

Continuing the momentum of a successful multi-year partnership, G2 and Nicecactus will collaborate, both online and offline, by continuing their joint activations at events, while also developing new online activations for fans that will include games and tournaments on the Nicecactus platform. G2’s popular ‘Play with the Pros,’ a regular Discord event where fans can compete with their favorite stars, will be enhanced by Nicecactus providing engagement with their fans and hosting the qualifying tournament on their platform. Building on their shared values of promoting and backing aspiring content creators and esports competitors on their individual paths to success, G2 Esports proplayers will strengthen Nicecactus’ knowledge base for amateur and semi-pro esports players by providing expert feedback and guidance on guides, professional training routines, and game-specific training modules. 

 “We are thrilled to work in close partnership with such an elite organization as G2 Esports. G2’s continued trust in us further demonstrates how Nicecactus’ solutions are an invaluable asset to the esports ecosystem. Together, we are committed to empowering aspiring esports athletes with the tools they need to achieve their dream of becoming champions.” declared Mike M. Hessabi, Nicecactus Co-Founder & CEO. “Strengthening this partnership perfectly aligns with our growth momentum and will allow us to broaden the range of activation opportunities available to our users and business partners.” 

“Nicecactus has been a valuable partner throughout two successful seasons of Making the Squad and a constant at our events,” commented Carlos ‘ocelote’ Rodriguez, CEO of G2 Esports. “G2 and Nicecactus have shared values of supporting aspiring content creators and esports competitors as they rise to the top. We love what Nicecactus stands for and we are happy to continue to promote the next wave of esports champions together.”

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